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from buenos aires, argentina.

everything about seo/sem, social media, ROI, netnography, gamification, online market research and construction and design of strategic information for organizations.

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cocreationnews:

Michael Bartl’s The Making of Innovation shares a case study on how Nivea co-created a new deodorant with their customers, using online co-creation tools and a social media insight technique called netnography:

Due to the passive and unobtrusive observation of online communities, forums and other social media content companies are able to gain unbiased consumer insights. Instead of directly asking and thus inevitably biasing the consumer’s response the netnography approach aims to understand the emotional, social and cultural context of consumers’ product experiences in a merely observant fashion. As opposed to more quantitative web monitoring approaches, listening to consumers rather than asking them, understanding rather than measuring consumers’ attitudes and behaviors, are core principles of netnography. One of the greatest challenges for researchers conducting netnographies is to identify ‘diamonds in the rough’ – the most relevant and inspiring insights in the abundance of user statements online. For that reason a systematic software-aided five-step process was conceived as illustrated in [the diagram above.]

cocreationnews:

Michael Bartl’s The Making of Innovation shares a case study on how Nivea co-created a new deodorant with their customers, using online co-creation tools and a social media insight technique called netnography:

Due to the passive and unobtrusive observation of online communities, forums and other social media content companies are able to gain unbiased consumer insights. Instead of directly asking and thus inevitably biasing the consumer’s response the netnography approach aims to understand the emotional, social and cultural context of consumers’ product experiences in a merely observant fashion. As opposed to more quantitative web monitoring approaches, listening to consumers rather than asking them, understanding rather than measuring consumers’ attitudes and behaviors, are core principles of netnography. One of the greatest challenges for researchers conducting netnographies is to identify ‘diamonds in the rough’ – the most relevant and inspiring insights in the abundance of user statements online. For that reason a systematic software-aided five-step process was conceived as illustrated in [the diagram above.]


(via cocreationnews-deactivated20120)

cocreationnews:

Michael Bartl talks about co-creation, netnography, and how to learn what your customers really think.

Previously.


(via cocreationnews-deactivated20120)
labtransmedia:

Analise do comportamento humano na internet #netnography #netnografia #sm (Publicado com o Instagram)

labtransmedia:

Analise do comportamento humano na internet #netnography #netnografia #sm (Publicado com o Instagram)


(via labtransmedia)