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everything about seo/sem, social media, ROI, netnography, gamification, online market research and construction and design of strategic information for organizations.

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drpamonline:

DOCUMENTARY RECOMMENDATION:  “Merchants of Cool”
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Merchants of Cool
They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the next big thing that will snare the attention of their prey–a market segment worth an estimated $150 billion a year. They are the merchants of cool: creators and sellers of popular culture who have made teenagers the hottest consumer demographic in America. But are they simply reflecting teen desires or have they begun to manufacture those desires in a bid to secure this lucrative market? And have they gone too far in their attempts to reach the hearts–and wallets–of America’s youth? FRONTLINE correspondent Douglas Rushkoff examines the tactics, techniques, and cultural ramifications of these marketing moguls in The Merchants of Cool.
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Watch the full documentary now:  
http://topdocumentaryfilms.com/frontline-merchants-of-cool/
.

drpamonline:

DOCUMENTARY RECOMMENDATION:  “Merchants of Cool”

.

Merchants of Cool

They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the next big thing that will snare the attention of their prey–a market segment worth an estimated $150 billion a year. They are the merchants of cool: creators and sellers of popular culture who have made teenagers the hottest consumer demographic in America. But are they simply reflecting teen desires or have they begun to manufacture those desires in a bid to secure this lucrative market? And have they gone too far in their attempts to reach the hearts–and wallets–of America’s youth? FRONTLINE correspondent Douglas Rushkoff examines the tactics, techniques, and cultural ramifications of these marketing moguls in The Merchants of Cool.

-

Watch the full documentary now: 

http://topdocumentaryfilms.com/frontline-merchants-of-cool/

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(via drpamonline-deactivated20121212)
openingupbrands:

Social listening what is it good for

openingupbrands:

Social listening what is it good for


(via openingupbrands)