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from buenos aires, argentina.

everything about seo/sem, social media, ROI, netnography, gamification, online market research and construction and design of strategic information for organizations.

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lorelibrary:

Rules of Play: Game Design Fundamentals
Katie Salen
As pop culture, games are as important as film or television—but game design has yet to develop a theoretical framework or critical vocabulary. In Rules of Play Katie Salen and Eric Zimmerman present a much-needed primer for this emerging field. They offer a unified model for looking at all kinds of games, from board games and sports to computer and video games. As active participants in game culture, the authors have written Rules of Play as a catalyst for innovation, filled with new concepts, strategies, and methodologies for creating and understanding games..Building an aesthetics of interactive systems, Salen and Zimmerman define core concepts like “play,” “design,” and “interactivity.” They look at games through a series of eighteen “game design schemas,” or conceptual frameworks, including games as systems of emergence and information, as contexts for social play, as a storytelling medium, and as sites of cultural resistance.Written for game scholars, game developers, and interactive designers, Rules of Play is a textbook, reference book, and theoretical guide. It is the first comprehensive attempt to establish a solid theoretical framework for the emerging discipline of game design.

lorelibrary:

Rules of Play: Game Design Fundamentals

Katie Salen

As pop culture, games are as important as film or television—but game design has yet to develop a theoretical framework or critical vocabulary. In Rules of Play Katie Salen and Eric Zimmerman present a much-needed primer for this emerging field. They offer a unified model for looking at all kinds of games, from board games and sports to computer and video games. As active participants in game culture, the authors have written Rules of Play as a catalyst for innovation, filled with new concepts, strategies, and methodologies for creating and understanding games..Building an aesthetics of interactive systems, Salen and Zimmerman define core concepts like “play,” “design,” and “interactivity.” They look at games through a series of eighteen “game design schemas,” or conceptual frameworks, including games as systems of emergence and information, as contexts for social play, as a storytelling medium, and as sites of cultural resistance.Written for game scholars, game developers, and interactive designers, Rules of Play is a textbook, reference book, and theoretical guide. It is the first comprehensive attempt to establish a solid theoretical framework for the emerging discipline of game design.


(via lorelibrary)
mich-mash:

Social media usage, broken down by the various social media networks.

mich-mash:

Social media usage, broken down by the various social media networks.

(Source: mich-mash)


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petebellisano:

Multi-platform strategy

petebellisano:

Multi-platform strategy


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The LinkedIn Recommendation Zone [INFOGRAPHIC]

apple-vs-android:

#Apple vs #Android #Apple vs #Android [InfoGraphics] #ipad

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Be the first to like this post. http://dlvr.it/1W2GQl #apple #iphone #ipad #apple #iphone #ipad #jailbreak http://dlvr.it/1W4CCF #apple #iphone #ipad #apple #android


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Latest Social Media Stats for Oz

socialmedianewsaustralia:

Feel free to check out our latest social media stats for Australia.

Every month we compile a new report with the latest figures! 


(via socialmedianewsaustralia)

searchengineland:

Google has never really talked about Google Quality Raters publicly before, until today. Check out Matt Cutts as he goes through the Quality Raters process. 

(Source: searchengineland.com)


(via searchengineland)
cocreationnews:

Michael Bartl’s The Making of Innovation shares a case study on how Nivea co-created a new deodorant with their customers, using online co-creation tools and a social media insight technique called netnography:

Due to the passive and unobtrusive observation of online communities, forums and other social media content companies are able to gain unbiased consumer insights. Instead of directly asking and thus inevitably biasing the consumer’s response the netnography approach aims to understand the emotional, social and cultural context of consumers’ product experiences in a merely observant fashion. As opposed to more quantitative web monitoring approaches, listening to consumers rather than asking them, understanding rather than measuring consumers’ attitudes and behaviors, are core principles of netnography. One of the greatest challenges for researchers conducting netnographies is to identify ‘diamonds in the rough’ – the most relevant and inspiring insights in the abundance of user statements online. For that reason a systematic software-aided five-step process was conceived as illustrated in [the diagram above.]

cocreationnews:

Michael Bartl’s The Making of Innovation shares a case study on how Nivea co-created a new deodorant with their customers, using online co-creation tools and a social media insight technique called netnography:

Due to the passive and unobtrusive observation of online communities, forums and other social media content companies are able to gain unbiased consumer insights. Instead of directly asking and thus inevitably biasing the consumer’s response the netnography approach aims to understand the emotional, social and cultural context of consumers’ product experiences in a merely observant fashion. As opposed to more quantitative web monitoring approaches, listening to consumers rather than asking them, understanding rather than measuring consumers’ attitudes and behaviors, are core principles of netnography. One of the greatest challenges for researchers conducting netnographies is to identify ‘diamonds in the rough’ – the most relevant and inspiring insights in the abundance of user statements online. For that reason a systematic software-aided five-step process was conceived as illustrated in [the diagram above.]


(via cocreationnews)

cocreationnews:

Michael Bartl talks about co-creation, netnography, and how to learn what your customers really think.

Previously.


(via cocreationnews)