everything about seo/sem, social media, ROI, netnography, gamification, online market research and construction and design of strategic information for organizations.
- Amanda Cox on the process they went through to come up with this graphic about the Facebook IPO. So cool to see how R is used in the development process. A favorite quote of mine, “But rather than bringing clarity, it just sort of looked chaotic, even to the seasoned chart freaks of 620…
_Gabe Zichermann is a public speaker, designer, and author of the books Game-Based Marketing and Gamification by Design. Follow him @gzicherm_
Most of the interest in gamification and user engagement for startups centers on customer acquisition. This is partly because of…
By Robert Mullany, Sales Engineer, Bunchball
robert.mullany@bunchball.com /@RobertMullanyEnterprise gamification has gained a lot of traction over the past year. As with other “firsts” in Gamification, Bunchball has led the way in the use of game mechanics to motivate employees…
Rules of Play: Game Design Fundamentals
Katie Salen
As pop culture, games are as important as film or television—but game design has yet to develop a theoretical framework or critical vocabulary. In Rules of Play Katie Salen and Eric Zimmerman present a much-needed primer for this emerging field. They offer a unified model for looking at all kinds of games, from board games and sports to computer and video games. As active participants in game culture, the authors have written Rules of Play as a catalyst for innovation, filled with new concepts, strategies, and methodologies for creating and understanding games..Building an aesthetics of interactive systems, Salen and Zimmerman define core concepts like “play,” “design,” and “interactivity.” They look at games through a series of eighteen “game design schemas,” or conceptual frameworks, including games as systems of emergence and information, as contexts for social play, as a storytelling medium, and as sites of cultural resistance.Written for game scholars, game developers, and interactive designers, Rules of Play is a textbook, reference book, and theoretical guide. It is the first comprehensive attempt to establish a solid theoretical framework for the emerging discipline of game design.
“Driving engagement” does not replace internal motivation, nor does it necessarily produce meaningful learning/transference. That said, gamification offers tactics that can support over-arching organizational strategies. Always worth considering…
Gartner has identified four principal…
Another article about gamification. We remain fascinated by this trend and the article has some good thoughts about the issues around gamification.
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Google has never really talked about Google Quality Raters publicly before, until today. Check out Matt Cutts as he goes through the Quality Raters process.
(Source: searchengineland.com)
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Michael Bartl’s The Making of Innovation shares a case study on how Nivea co-created a new deodorant with their customers, using online co-creation tools and a social media insight technique called netnography:
Due to the passive and unobtrusive observation of online communities, forums and other social media content companies are able to gain unbiased consumer insights. Instead of directly asking and thus inevitably biasing the consumer’s response the netnography approach aims to understand the emotional, social and cultural context of consumers’ product experiences in a merely observant fashion. As opposed to more quantitative web monitoring approaches, listening to consumers rather than asking them, understanding rather than measuring consumers’ attitudes and behaviors, are core principles of netnography. One of the greatest challenges for researchers conducting netnographies is to identify ‘diamonds in the rough’ – the most relevant and inspiring insights in the abundance of user statements online. For that reason a systematic software-aided five-step process was conceived as illustrated in [the diagram above.]](http://25.media.tumblr.com/tumblr_m39vafPa7X1rstblto1_500.png)
Michael Bartl’s The Making of Innovation shares a case study on how Nivea co-created a new deodorant with their customers, using online co-creation tools and a social media insight technique called netnography:
Due to the passive and unobtrusive observation of online communities, forums and other social media content companies are able to gain unbiased consumer insights. Instead of directly asking and thus inevitably biasing the consumer’s response the netnography approach aims to understand the emotional, social and cultural context of consumers’ product experiences in a merely observant fashion. As opposed to more quantitative web monitoring approaches, listening to consumers rather than asking them, understanding rather than measuring consumers’ attitudes and behaviors, are core principles of netnography. One of the greatest challenges for researchers conducting netnographies is to identify ‘diamonds in the rough’ – the most relevant and inspiring insights in the abundance of user statements online. For that reason a systematic software-aided five-step process was conceived as illustrated in [the diagram above.]
Michael Bartl talks about co-creation, netnography, and how to learn what your customers really think.
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